Based on the analysis of the technical characteristics and production process of digital printing, in view of the particularity of the design and production of digital printing patterns, the application research and exploration of introducing digital printing patterns into the design of advanced custom women's clothing is proposed. Digital printing patterns The personalized custom design and service characteristics of design and custom clothing design are the common points that can be integrated between the two. The research of the paper not only provides an effective method for custom clothing design in the pattern realization process, but also provides guidance on how to promote digital Printing technology provides application reference in the custom design of apparel fabrics and the personalized design of apparel fabrics.