The rapid development of the new technological revolution and modern media technology is pushing humanity into a new era, the era of new media. The development of new media has further broadened the development path of ideological and political education in colleges and universities. But at the same time, the role of new media technology in the ideological and political education of college students must be divided into two. Ideological and political education workers in colleges and universities should carry out active adjustments in order to achieve positive guidance on the ideological and political education of college students. Based on the background of the times and the status quo and development of ideological and political education in colleges and universities, this paper makes an in‐depth study on the timeliness of improving the ideological and political education of college students in the new media era on the basis of problem‐oriented.