Suggestions for the Survival and Development of Small and Medium‐sized Enterprises under the COVID‐19

Mengmei Zhou ； Huimin Huang ； Deng Pan ； Chengchun Long

《International Journal of Social Science and Education Research》 4卷7期 (2021/07) Pp. 60-67

https://doi.org/10.6918/IJOSSER.202107_4(7).0010

摘要

The outbreak of the COVID‐19 has brought greater challenges to the global economy and the survival and development of small and medium‐sized enterprises. Under the COVID‐ 19 , small businesses are facing problems such as reduced market demand, high cost pressure, and shortage of funds. This article takes Hema Xiansheng, a subsidiary of Alibaba, as an example to conduct a case analysis and study its experience and measures to successfully overcome the COVID‐19. On this basis, suggestions for survival and development of small and medium‐sized enterprises in terms of financing channels, enterprise costs, production and operation business and models were put forward to SMEs, such as expanding financing channels, reducing costs and expenditures, innovating business models, and strengthening human resource sharing, etc., aiming to improve The ability of SMEs to resist risks has helped SMEs to smoothly tide over the difficulties ofthe COVID‐19.

關鍵字

The COVID-19 ； Small and Medium Enterprises ； Survival and Development ； Freshippo

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