The optimization of waterfront greenway in urban waterfront parks is of great significance in evaluating the quality of urban waterfront greenway resources. Taking Qian Hai Shi Park in Shenzhen as an example, we analyzed the problem of landscape space on its waterfront greenway. Based on the three major types of visual attraction, we selected the landscape elements such as plants and signage on the waterfront greenway to correspond to the three types of visual attraction. We found that different landscape spaces could bring different visual feelings. Taking this as the basis of the study, we came up with the optimization strategy of the park waterfront greenway to strengthen its landscape feature content and improve the overall characteristics and charm of the park.