Yunnan ethnic villages have gathered 25 ethnic minorities, such as Dai, Bai, Yi and Bulang, which have the representative significance of national culture. This case is based on Yunnan with deep ethnic customs. Inspired by architectural decoration, cultural life and costumes of ethnic minorities, this case studies the innovative application of ethnic styles in visual design under the contemporary cultural background. In addition, through the national style font design, the relationship between graphic representation and text expression is more integrated, and the unity of plane expression effect is enhanced.