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摘要


During the epidemic, the fan economy helped many industries get out of the trough and achieve re‐profitability. At the same time, star idols use their own advantages to guide the public to participate in public welfare activities, which greatly promotes the development of public welfare undertakings. However, the blind follow of fans and the social influence of inferior artists have also restricted the long‐term development of the fan economy. Promoting the effective integration and development of fan economy and social welfare, realizing the dual value of economic development and social progress are the core competitiveness of the long‐term development of fan economy.

參考文獻


1Wenming Li, Fuyu Lv . The development trend of "fan economy" and coping strategies[J]. Journal of Fujian Normal University (Philosophy and Social Science Edition), 2014(6).
Hubei Provincial Red Cross Society accepts the use of new coronavirus pneumonia outbreak prevention and control of social donations dynamics, http://www.hbsredcross.org.cn/gsgg/100539.jhtml
Cao Cha, Xiaoman Wu, Ming Yang Bi , et al. Study on the pulling effect of idols on national public welfare in the context of the fan economy - taking the period of New Crown Pneumonia as an example, February 2021, Journal of Hubei College of Economics.
Zhengquan He, Self-media communication characteristics and development direction during the epidemic
Xu Yan's Live Streaming: A New Practice to Promote Media Integration - Practice and Reflections on "Live Streaming + E-Commerce + Public Welfare + Poverty Alleviation" of China Central Radio and Television Fangyi Jiang, Live broadcast with goods is an important way of consumer poverty alleviation.

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