Analysis on the Influence of Talent Variety Show on Teenagers' Values‐‐Take the Anomie of Marketing Means of Youth with You 3 as an Example

Qing Zhao

《International Journal of Social Science and Education Research》 5卷3期 (2022/03) Pp. 350-354

https://doi.org/10.6918/IJOSSER.202203_5(3).0057

摘要

Talent variety shows are deeply loved by teenagers and affect the values of contemporary teenagers. This paper will take the program mode and marketing means of ＂Youth with you 3＂ as the research object, analyze the value orientation of talent show variety shows, explore the impact of the program on teenagers' values, standardize its communication and marketing means, and guide teenagers to establish correct values.

關鍵字

Talent Variety Show ； Teenagers ； Values ； Marketing means

參考文獻

Zhou Changcheng. "Fan culture" and Mass Entertainment Consumption [J]. People’s Tribune, 2019 (04): 132-133.

He Jing. A Social Psychological Survey of The Influence of Talent Shows on Teenagers [J]. Educational Research and Experiment, 2015 (03):91-96.

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