From the perspective of globalization and under the guidance of the trend of the new media era, doing a good job in the foreign translation and dissemination of China's achievements and development, so that the world can better understand China's power, accept the new face of China's new era, and enhance China's international softness. Strength matters. At present, the biggest problem facing China's achievements and development reports going abroad is the cognitive differences caused by different language habits and cultural backgrounds between China and the West.