Consumption Traps in the Context of Digital Economy‐‐Taking Online Shopping Platforms as An Example

Qiwei Qiao

《International Journal of Social Science and Education Research》 5卷5期 (2022/05) Pp. 316-322

https://doi.org/10.6918/IJOSSER.202205_5(5).0047

摘要

Since the reform and opening up, with the development of China's economy, people's living standards have been greatly improved. The great enrichment of material life not only stimulates the growth of people's consumption demand, but also marks the arrival of a consumer society. The theory of consumer society is put forward by Baudrillard on the basis of Marx's political economy theory. Although different scholars have different attitudes towards consumer society, this article takes the online shopping platform as an example on the basis of Baudrillard's negative and critical views on consumer society. This paper analyzes the consumption characteristics of contemporary society and how people gradually fall into the consumption trap of the consumption era, and aims to provide personal reference opinions for standardizing the online shopping platform and improving personal consumption prudence.

關鍵字

Consumer society ； Symbolic symbol ； Consumption trap ； Network platform

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