- 期刊
The usage of Connectivity in Music platform :Based on the analysis of Spotify and YouTube Music
摘要
Spotify and YouTube Music are two important online music platforms in worldwide, but the strategies that they utilise to attract customers seem different. In this research, qualitative methods were adpoted to explore the difference between these two online music platforms when they attempt to attract customers and maintain the connectivity. According to the qualitative analysis, it can be concluded that Spotify spends more resources to protect music copyright and customer service while YouTube Music considers more about how to utilize their resources and its brand influence and connect these resource with YouTube Music to make it grow better.
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