- 期刊
Analysis of Short Video Content of Tik Tok Beauty Bloggers Based on Social Network Analysis
摘要
The huge information flow generated by the Internet makes the sources and contents of information increasingly ＂fragmented＂, which makes it difficult for people to focus on reading long documents. In addition, short videos integrate text, voice and images to display information in a multi perspective, more intuitive and three‐dimensional manner, which just matches the communication characteristics in the current network environment, so they fully meet the expression needs and sharing demands of the contemporary public, So that it can make better use of the fragmentation time of the user. Watching short videos has also become an important way of people's leisure and entertainment. The rise of short videos has caused a great impact on traditional media. Tiktok is the most popular among many large‐scale video platforms. It has a rapid development momentum and is far ahead of other platforms in terms of registration number, activity and various income. This paper studies the content analysis of the short video of Douyin beauty makeup bloggers based on social network analysis, and hopes to contribute to the spread and development of the short video.