The theory of Urban Amenities has gradually become an important perspective in the study of urban attractiveness, and has formed a new analytical framework for urban development that is different from the previous economic indicators. The core power of urban development is labor force, and the new generation labors is an important component. In the context of the transformation of major social contradictions and high-quality urban development, the post materialistic values of the new generation labors are increasingly prominent. Improving urban ecological level, public service level and livable level is an important measure to improve the attractiveness of the new generation labors.