- 期刊
On the function of Metaphors in Business News
摘要
Metaphors in business news are often neglected when more attention is paid to literary works instead. This thesis intends to identify metaphors of animal, food, color, etc. in business news based on the traditional research in literature. In the study, metaphors are classified in accordance with the existing theory and exemplified with cases in business news in an attempt to help business people better understand business news and avoid the mistakes in business activities.
參考文獻
B.F, Bowdle, D. Gentner: The Career of Metaphor, Psychological Review, Vol.112 (2005) No. 1, p.193-216.
E. Camp: Metaphor in the Mind: The Cognition of Metaphor, Philosophy Compass, Vol.1 (2006) No. 2, p.154-170.
R.W, Gibbs: Comprehending Figurative Referential Descriptions, Journal of Experimental Psychology, Learning, Memory, and Cognition, Vol. 16 (1990) No. 1, p.56-66.
Lakoff, George and Mark Johnson: Metaphors We Live By (University of Chicago Press, US 2003), p.4.