In recent years, with the improvement of national living standards and cultural levels, people's demand for variety and entertainment programs is also increasing. Korean variety shows, TV dramas, movies, songs, etc., especially Korean variety shows are very popular in China, and they have also brought influence on the Chinese variety show market. Since 2013, China has introduced and borrowed a large number of Korean variety shows, and its novel program production methods and content expressions have won the love and support of many domestic audiences. In this work, "Running Man", "Three Meals a Day", "Dad, Where Are We Going?" " as the main research object, based on the perspective of the audience, analyze the reasons why Korean variety shows are favored by audiences through four aspects: program type, arrangement of variety show hosts and guests, post‐editing and cultural communication, and then compare Chinese and Korean variety shows from two aspects, and objectively discuss the introduction of Based on the advantages of reference and the disadvantages of domestic variety shows, we will seek improvement strategies for Chinese variety shows from the perspective of innovation and variety show production. South Korean TV variety shows can become a model for Chinese TV variety shows to learn from, and they can be improved through comparison, thus providing a reference for the development of Chinese variety shows. According to the current research, domestic research on Korean entertainment programs is relatively shallow, and there is still a lot of room for improvement in breadth and depth.