Teaching Practice In Digital Marketing: A Case Based on School-enterprise Cooperation

Xuanxuan Xie

《International Journal of Social Science and Education Research》 6卷6期 (2023/06) Pp. 61-67

https://doi.org/10.6918/IJOSSER.202306_6(6).0009

摘要

With the rapid development of digital economy and the continuous teaching reform, higher vocational colleges have put forward new requirements for the training of digital marketing talents. In the teaching of school graduation practice project, the traditional mode should be reformed and upgraded, and the scientific mechanism of School‐ Enterprise cooperation and education should be implemented, so that students can better adapt to the actual job needs of enterprises. This paper takes the graduation practice of Wenzhou Polytechnic as an example to carry out the teaching practice in digital marketing，which based on School‐ Enterprise cooperation, so as to provide demonstration and reference for the training method of application‐oriented compound talents in higher vocational colleges.

關鍵字

Digital marketing ； School‐Enterprise cooperation ； Teaching practice

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