Time is not only the scale of human life, but also the space for human development.From the perspective of time, focusing on the present construction situation,and proposing the path of improving the ability of counselors is the goal. At present, the lack of dual identity in counselors' explicit working hours, the fatigue to cope in invisible working hours, the low quality and the shortage of quantity of free time, the confusion in career planning time, and the cross‐integration of time boundaries all affect the construction of counselors' ability. Therefore, efforts should be made on the adaptability of working time, free time, career development time and the intersection of time boundaries, and form a synergistic efforts from inside and outside to help improve the quality and ability of counselors.