This study provided a framing analysis of the coverage of President Xi Jinping by Global Times in the year before two international opinion polls, and specifically analyzed the extent of the coverage, news sources, frame usage and the valence of high‐frequency words. By analyzing and comparing the articles in two periods, the study discussed the problems of Global Times in shaping the media image of Chinese national leader, including almost unchanged coverage extent, and news sources usage strategies, and the continuing positive portrait under the duty performance frame and governing belief frame. The results imply that Chinese newspaper aiming at international audience, like the Global Times, are sluggish in response to the changing international environment. It may limit the influence of the Chinese media, not necessarily effective at maintaining a good image of Chinese national leaders among the international public.