- 期刊
Analysis of Gender Differences in Watching Esports from Social Role Perspective on Spectating Motives and Points of Attachment
摘要
This study aims to analyze the gender differences in watching Esports from a social role perspective on spectating motives and points of attachment. A questionnaire‐based survey was conducted with 340 participants, including demographic information, motives, spectating preferences, social communities engagement, and emotion investment towards esports teams. The results showed significant gender differences in the emotional investment toward favorite Esports teams or players. Women are more emotionally invested in e‐sports teams and players, hoping to know more about the players and gain a sense of identity as fans. Although men have a higher proportion of having favorite teams or players, they are less emotionally involved and more out of entertainment or liking for the game itself. Additionally, women were more attached to the social and emotional aspects of Esports, such as community engagement and fan interaction. While men were more likely to watch for achievement‐related motives, such as skill development and competition. The results show gender differences in watching Esports from social role perspective on spectating motives and points of attachment, which can be explained by social role theory.