A SWOT Analysis of Internet Celebrity Economy Via We‐media

Zhen Jia

《International Journal of Social Science and Education Research》 8卷3期 (2025/03) Pp. 79-84

https://doi.org/10.6918/IJOSSER.202503_8(3).0011

摘要

In the Internet Plus era, many new economic forms have been derived from the combination of the Internet and many traditional industries in the process of its development. Internet celebrities have gradually appeared in the eyes of the public, and the new economic form of Internet Celebrity economy has emerged. The new business model behind the Internet Celebrity economy is affecting people's way of life and stimulating the development of social economy. However, the development of the Internet Celebrity economy has double‐sided nature, the opportunities and challenges in the development process are also quite complex. This paper will use SWOT analysis method to analyze the Internet Celebrity economy, and put forward some feasible suggestions for the development of the current Internet Celebrity economy.

關鍵字

Internet Celebrity Economy ； SWOT Analysis ； We‐media ； Internet Plus

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