Exploring the Factors Influencing Outbound Chinese Tourists' Selection of Group Package Tour: The Case of Second and Third-Tier Cities in China

Lei Feng ； Kullada Phetvaroon

《The 2nd China-ASEAN International Conference 2020 & The 2nd International Conference on Tourism, Business, & Social Sciences 2020:Insight to China and ASEAN's Wellness, Tourism, & Innovation》 2020 (2020/04) Pp. 748-757

https://doi.org/10.6947/caicictbs.202004.0070

摘要

The aim of this research is to examine the important factors influencing Chinese tourists' selection of group package tours. Based on a survey of 508 respondents, seven factors were derived from 50 attributes by using factor analysis: shopping arrangement and optional tour; group tour leader/local guide; pricing and promotion; transportation and accommodation; reputation and customer care of travel agency; itinerary arrangement and attractions; the ease of booking and mobile payment. Moreover, the relationships among demographic characteristics and the seven factors were examined. Results of independent t-test and one-way ANOVA showed that seven derived selection factors of package tours were found to have significant differences in relation to four demographic profiles of respondents: gender, age, marital status, monthly income level.

關鍵字

Group package tours ； Outbound Chinese tourists ； Selection factors ； Second and third-tier cities