The traditional Chinese etiquette is thought to have originated in "drama" or religious sacrifice. Once etiquette is established, it became the norm of morality as well as social order. In the Ming Dynasty, the concept of etiquette changes a lot because of social changes, which in turn affected the behavior and practice of people. In terms of the relation between etiquette and human feelings, the Ming people put forward a new opinion based on life and human feelings, transforming "taking etiquette as feelings" to "etiquette born from feelings". With the help of differentiating and analyzing the concept of "etiquette" and "indecent etiquette", etiquette is defined as inner self-consciousness. Whether in royal court administration or scholar research, etiquette and law were tending to merge. However, in the relation between etiquette and customs, the former permeates into the social governance practice through the process of simplicity and popularization. During the late Ming and early Qing Dynasties, the scholar-bureaucrats aimed to rebuild the feudal ethics order, and the concept of etiquette tends to be the golden mean.