Transformation of Retail Industry: The 3S Mirror

Boya Tian ； Yunfei Yang ； Kaicong Chen ； Yunlong He

《Frontiers in Economics and Management》 1卷9期 (2020/09) Pp. 59-63

https://doi.org/10.6981/FEM.202009_1(9).0009

摘要

This essay mainly demonstrates how the retail industry transforms from a legacy business to a digital platform by using a new device - the 3S mirror. To elaborate on this main idea, compared to traditional retail industry, this passage will mostly explain how the 3S mirror functions as a digital platform to prompt the growth of fashion industries. Additionally, the 3S mirror may also meet some practical but solvable challenges.

關鍵字

Digital platform ； The 3S mirror ； Long tail ； Network effects

參考文獻

Google Developer Days China (2019). https://events.google.cn/intl/en/developerdays2019/

Anderson, C. (2004) The long tail. Wired Magazine, 12(10): 170–177

Anderson, C. (2006) The Long Tail: Why the Future of Business is Selling Less of More. Hyperion

Anderson, C. (2020) The Long Tail: Why the Future of Business Is Selling Less of More. dl. motamem. org/ long_tail_chris_anderson_motamem_org.pdf.

Kato, K., Negoro, T. (2007) A Theoretical Review of Network Effects on Platform Products. Research Institute of Information Technology and Management, Waseda University, www. waseda. jp/prj-riim/ pdf/paper/ISSS2007KKatoTNegoroFull%20Paper-Revised.pdf.