Nonfinancial Performance is a Leading Indicator of Financial Data for Real Estate in China

Yile Chen ； Yanan Guo ； Lin Wang ； Wei Xu

《Frontiers in Economics and Management》 1卷10期 (2020/10) Pp. 238-245

https://doi.org/10.6981/FEM.202010_1(10).0034

摘要

In this essay, the research evaluates the connection between customer satisfaction and financial performance in the real estate enterprises. The research studied one of the most successful commercial real estate projects, the Hangzhou Mixcity. And the study use the tenant satisfaction as the main factor of the customer satisfaction. Also the tenant satisfaction is divided into four parts, cleaning, security, construction and service. In the meanwhile, the study collects the financial performance information from 2014 to 2019. The experiment use the quantitive methods such as the R to estimate the connection between customer satisfaction and financial performance. Base on the statistic analysis, the final study found the tenant satisfaction has a significant influence on the financial report. And the construction factor is the most important factor which influences the tenant satisfaction.

關鍵字

Non-financial performance ； Tenant satisfaction ； Income

參考文獻

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