Case Study of Haidilao (HDL) International Holding Co. Limited

Dian Yuan

《Frontiers in Economics and Management》 1卷12期 (2020/12) Pp. 132-138

https://doi.org/10.6981/FEM.202012_1(12).0020

摘要

Haidilao (HDL) has achieved fairly economical success in recent years. This paper firstly conducts external and internal business environment analysis of HDL, and then identify not only HDL's strenghens to make it being successful but also its weakness. My results suggest HDL's human resources are its strenghen by using hypothesis testing, while limited sources of revenue and relatively high price setting are its weakness. Hence, HDL should make solutions actively to mitigate the impacts of the weakness. This papers shows that by cutting 2% price, HDL's revenue will increase 2.6%. Other theoretical analysises in this paper also indicate that HDL is supposed to constantly improve its consumers' dining experience. For implications, this paper suggests the inefficient for business operating single-profit business. Moreover, the company who charges more does not necessary lead to more revennue.

關鍵字

Strategic Management ； Hypothesis Testing ； HDL ； Business Environment Analysis ； Competitive Advantages

參考文獻

Beijing newspaper (2020) How do you think about HDL’s raise in price. Available at: https// www. weibo.com.

The People’s Republic of China (2019) Major topics in the National Plan for Medium - and Long-term Development of Science and Technology 2021-2035. Available at: http://www.gov.cn/ xinwen/2019-08/02/content_5418146.htm.

HDL (2020) Annual report of 2019. Available at: https://www.haidilao.com/zh/2020/04/ 2020042317523931479.pdf.

Hitt M.A. et al. (2015) STRATEGIC MANAGEMENT Competitiveness & Globalization Concepts and Cases, 12th edn, Cengage Learning, Boston.

Schroeder, R & Goldstein S.M (2018). Operations Management in the Supply Chain, 7th edn, Mc-Graw Hill, New York.