- 期刊
Mobile Phone Competition Strategy of Huawei Technology Company in the New Era
摘要
In the report of the Nineteenth National Congress, General Secretary Xi Jinping pointed out that China should cultivate world-class enterprises with global competitiveness. With the continuous strengthening of reform and opening up, many local enterprises have stepped out of the country, but they are at a disadvantage in the global competition. How to improve the competitive strategy of enterprises to achieve the promotion of core competitiveness is an urgent problem for many enterprises. This paper takes Huawei Technological Company's mobile phone business as the research object, and on the basis of literature research, uses Michael Porter's competition theory to analyze Huawei's mobile phone competition strategy. The research finds that: (1) Huawei's smartphone technology strategy adopts cost-leading strategy and differentiation strategy; (2) Huawei's smartphone brand strategy adopts differentiation strategy; (3) Huawei's pricing strategy of mobile phones adopts differentiation strategy. On this basis, this study compares Huawei's smartphone with its competitors in technology, brand, pricing and other aspects, and puts forward optimization suggestions for Huawei's smartphone competition strategy.