WalMart's Journey to Digital Transformation

Yujing Zhang ； Yi Lyu ； Jiaxin Liu

《Frontiers in Economics and Management》 2卷4期 (2021/04) Pp. 44-52

https://doi.org/10.6981/FEM.202104_2(4).0007

摘要

This paper examines the process of digital transformation at Walmart. Walmart is an American discount store chain and is one of the world's largest retailers. As Walmart grew, it developed new retail structures and strategies to maintain its leadership position. Today, with the advent of the digital era Walmart is in the middle of digitally transforming itself. Digital transformation is a foundational change across multiple aspects of business, altering customers' expectations and behaviors. This kind of change poses significant challenges to traditional companies and can disrupt their markets. In this work, the evolution of Walmart's digital strategies is discussed by first analyzing its roots in traditional industry structure. After that, an analysis of Walmart's modern-day digital strategy and its options going forward presented.

關鍵字

Digital Transformation ； Digital Ecosystems ； Industry Structure

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