The Translation and Reproduction of Urban Culture under Capital Logic

Yan Jia

《Frontiers in Economics and Management》 2卷5期 (2021/05) Pp. 321-327

https://doi.org/10.6981/FEM.202105_2(5).0041

摘要

The historical culture, landscape culture, and industrial culture of modern cities have been translated through the capital translation of cultural industries to form cultural products and cultural needs that cater to consumer needs. From the perspective of Baudrillard's ＂Critique of Political Economy of Signs＂, he analyzes the product output of urban cultural short videos, and demonstrates the positive correlation between urban cultural production and output and urban economic and social development through a linear regression model. At the same time, it is pointed out that it is necessary to guard against the excessive modeling output of capital to intangible culture, pay attention to improving the soft power of urban competition culture, and pay attention to the unique role of urban culture in urban development.

關鍵字

Urban Culture ； Capital Logic ； Reproduction ； Image Economy

參考文獻

Kavaratzis M. From city marketing to city branding: Towards a theoretical framework for developing city brands[J]. Place Branding.vol.1(2004),P.58-73.

Kavaratzis, M.&Ashworth,G. J. City branding: an effective assertion of identity or a transitory marketing trick? [J]. Journal of Place Branding, vol.2 (2006),P.186.

Kavaratzis, M. From "necessary evil" to necessity: from "necessary evil" to "necessary evil": from "necessary evil" to "necessary". necessary evil" to necessity: stakeholder involvement in place branding[J]. Journal of Place Management and Development, vol. 1(2012),P.7-19.

Mark Gottdina, Ren Translated by Hui. "Social Production in Urban Space" [M]. Nanjing: Jiangsu Phoenix Education Publishing House, (2014),P.279.

Luo Jining, Hou Qing. Urban cultural system structure and urban cultural brand positioning[J]. Urban Observation, vol. 6(2015),P.21.