Discussion on the Innovation Path of the Development of E-commerce Industry in the Internet Era

Yaning Wang ； Rui Zhang ； Ming Yang

《Frontiers in Economics and Management》 2卷6期 (2021/06) Pp. 215-219

https://doi.org/10.6981/FEM.202106_2(6).0036

摘要

The e-commerce industry has gradually emerged based on the popularization and development of the Internet, but at the same time, with the continuous upgrading and innovation of the Internet, the importance of big data has become increasingly prominent, which has also brought major challenges to e-commerce companies. At this stage, exploring how e-commerce companies adapt to new trends in economic development is particularly important for their own sustained and healthy development. In the era of network information, more and more e-commerce anchors are doing business, and the competition is fierce. Whoever is the ＂traffic king＂ will have more resources, and the benefits of bringing goods will be higher, and the development trend will be more intense. it is good. This article will analyze the current development status of my country's e-commerce industry and its causes from multiple aspects, provide quantifiable data, and further provide relevant countermeasures and suggestions for promoting the e-commerce industry to effectively promote the development of the national economy, and explore the innovation of the development of the e-commerce industry path.

關鍵字

Internet Age ； IE-commerce Industry ； Situation Analysis ； Innovation Path

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