Analysis on the Development of Community Group Buying Platform Xingsheng Youxuan under COVID-19 Epidemic

Yuling Sun

《Frontiers in Economics and Management》 2卷6期 (2021/06) Pp. 311-318

https://doi.org/10.6981/FEM.202106_2(6).0049

摘要

The COVID-19 epidemic has brought development opportunities to Xingsheng Youxuan of community group buying platforms. In the fresh food industry, China's fresh food market share is large, and fresh food consumption is high; during the epidemic, online fresh food users increased, and online market share increased; the epidemic prompted the expansion of the fresh food community group buying market and increased user stickiness; During this period, the state issued favorable policies to accelerate the integration of online and offline. During the epidemic, compared with competitors, Xingsheng Youxuan Relied on the advantages of low-price and stable delivery points and a more efficient community e-commerce UE model to achieve substantial growth in GMV, wider business coverage, and multiple financings to strengthen cooperation Cooperation of Internet giants.

關鍵字

Xingsheng Youxuan ； Community Group Buying ； COVID-19 ； SCP Analysis Model

參考文獻

Yan Liang: Analysis of the community fresh food group buying model under the background of new retail--Taking Xingsheng Youxuan as an example, Modern Marketing (late issue), vol.01(2021), p. 86-87.

Special research report on China's community group buying industry in the first half of 2020, International brand observation, vol.32(2020), p. 68-71.

Shanghai Ai Rui Marketing Consulting Co., Ltd.: IResearch Consulting Series Research Report, vol.07 (2020), p.29.