Inquiry into New Energy Vehicle Marketing Strategy

Yue Yang ； Daixin Feng

《Frontiers in Economics and Management》 2卷6期 (2021/06) Pp. 49-54

https://doi.org/10.6981/FEM.202106_2(6).0010

摘要

With the improvement of the national economy, the people automobile transportation demand are increasing. Moreover, China has clearly pointed out that China will deeply development of new energy vehicles, promote the high-quality and sustainable development of the new energy vehicle industry, and accelerate the construction of a powerful country in the automobile industry. Driven by national policies and favorable market conditions, the sales of new energy vehicles have increased steadily. This article takes ＂Inquiry into New Energy Vehicle Marketing Strategy＂ as the topic, explaining the development status of domestic new energy vehicles，according to the future market development trend of new energy vehicles and the consumer market preferences of new energy vehicles, to explore the marketing strategy of new energy vehicles.

關鍵字

New Energy Vehicles ； Marketing Strategy ； Policy Trends

參考文獻

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