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Research on the Demand for Cross-border E-Commerce Talents in Guangzhou City under the Context of "The Belt and Road Initiative"

摘要


In the context of "The Belt and Road Initiative", cross-border e-commerce has gradually become an important pillar of international trade. As the capital city of Guangzhou, it has a unique advantage and an important role in promoting the development of cross-border e-commerce industry in Guangdong Province. This paper analyzes the characteristics of the demand for cross-border e-commerce talents in Guangzhou from the perspective of enterprises through a questionnaire survey, so as to summarize the relevant countermeasures for the cultivation of cross-border e-commerce talents in Guangzhou and promote the further development of cross-border e-commerce in Guangzhou.

參考文獻


Dongming Liu. Research on the impact of cross-border e-commerce on China’s foreign trade. Business Economics Research, (2017) No. 09, p. 146-147.
Xinghai Lv. Discussion on the small-class entrepreneurial model of cross-border e-commerce majors in technical colleges——Taking Guangzhou Baiyun Institute of Business Technicians as an example. Economist, (2018) No. 12, p. 220-221.
Linlin Yang. Research on the training path of high-end cross-border e-commerce talents in Guangzhou serving the "Belt and Road". High Education Journal, (2016) No. 19, p. 3-6.
Qianqian Ma. Research on the Countermeasures for Cultivating Cross-border E-commerce Talents under the Background of "One Belt One Road"——Taking the E-commerce major of Guangzhou Institute of Industry and Trade Technician as an example. Global Market Information Guide, (2017) No. 18, p. 59+109.
Qian Chen. Research on the Cultivation of Cross-border E-commerce Talents in Private Higher Vocational Colleges in Guangdong——Taking Guangzhou Huali Vocational College of Science and Technology as an Example. Economic Management Abstracts, (2020) No. 11, p. 166-168.

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