Since the 1980s, the related research of creativity has become the focus of attention in the field of management. With the presentation, enrichment, and development of the construal level theory, it provides a new perspective for the study of creativity. Some studies have been made to explore the relationship between the three dimensions of psychological distance, time distance, spatial distance, and social distance. The purposes of this study are two: first, to verify the impact of income level on college students' creativity; second, try to expand the dimension of psychological distance, put forward the concept of income distance, and try to explore whether there is a construal level of the intermediary variable acting on the level of income and creativity. Based on a questionnaire survey of college students, we analyze the collected data and found that starting up the psychological state of poor or wealthy college students had a significant impact on their level of creativity. That is, there is a significant positive relationship between income level and creativity; In addition, we also introduced the construal level as a mediating variable in the study, but the results show that the construal level has no intermediary effect between income level and creativity.