- 期刊
Research on Company's Challenges and Opportunities Facing the Rising of Global Ethical Consumers: A Case of Amazon
摘要
In response to their call for interdisciplinary research on consumer ethics, this essay combines consumer ethics and management knowledge to conduct interdisciplinary research on the current business situation. This paper is based on the academic research conducted by Shaw, Carrington and Chatzidakis (2016)'s ＂social＂ direction among the four major research directions designed for consumer ethics. And then, this essay focuses on the phenomenon of ＂Global ethical consumers' rise＂ and analyze the current opportunities and challenges facing from the perspective of Amazon.com, Inc. Based on the combination of relevant academic literature, this essay provides management advice for related companies.
參考文獻
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Chatzidakis, A., Hibbert, S., and Smith, A. P. 2007. Why people don't take their concerns about fair trade to the supermarket: The role of neutralization. Journal of business ethics, 74(1), 89-100.
Clouder, S., and Harrison, R. 2005. The effectiveness of ethical consumer behaviour. The ethical consumer, 89, 96.
Crane, A. 2005. Meeting the ethical gaze: Challenges for orienting to the ethical market. In The ethical consumer (pp. 219-232). Sage Publications.