Pure electric light trucks are the mainstream products of pure electric trucks, and it is especially important for enterprises to improve their competitiveness. This paper discusses the market research methods of pure electric light trucks to enhance their competitiveness, from the building of the index system to the specific implementation of the research, to the data processing and result analysis, and finally to the improvement strategies and suggestions of output competitiveness, this methods will provide effective methodological support and reference for enterprises to improve their product competitiveness. It is conducive to help the industry to improve its competitiveness.