How does the Live Streaming Features of E‐commerce Affect Consumers

Ziyu Liu

《Frontiers in Economics and Management》 2卷11期 (2021/11) Pp. 281-285

https://doi.org/10.6981/FEM.202111_2(11).0038

摘要

The topic of this paper is How does the live streaming features of E‐commerce affect consumers. The paper mainly explores the influence of various elements of live broadcast on consumers. The author also conducts a questionnaire survey. The influencing factors are as follows: communication mode, form of presentation, anchors, the studio, users' interaction, and anchors or brands' influences. In order to realize the commercial value of E‐commerce platforms, more studies on live‐streaming elements are needed.

關鍵字

Live‐streaming Sales ； E‐commerce Elements ； Consumer Psychology

參考文獻

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