Mission Statements in Chinese Enterprises from the Perspective of the Speech Act Theory‐‐A Comparative Analysis of Fortune 500 and Non‐Fortune 500 Enterprises

Da Qi ； Xiaoting Zhang ； Jiaming Tan

《Frontiers in Economics and Management》 2卷11期 (2021/11) Pp. 430-439

https://doi.org/10.6981/FEM.202111_2(11).0057

摘要

From the perspective of the Speech Act Theory, taking the mission statements of Fortune 500‐ and non‐Fortune 500 Chinese enterprises as the research objects, the current paper analyzed the business speech acts that embody the ten mission statement factors proposed by Baetz. It was also illustrated how their linguistic features further promote the enterprises to achieve their goals. Next, through the statistical analysis of the Likert scales distributed to the employees of the selected enterprises, combined with the financial data, the present study revealed the differences between the two types of enterprises' perlocutionary behaviors. Moreover, the speech acts that have a significant impact on the enterprises were also identified through the data obtained. To sum up, companies can include such speech acts as ＂practicing the values and beliefs of the company＂ and ＂defining the criterion of success＂ in their mission statements to achieve more efficient development.

關鍵字

Mission Statements ； Speech Act Theory ； Fortune 500 Companies

參考文獻

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