- 期刊
Consumer Psychology Analysis of Non‐mainstream Style Clothing and Marketing Suggestions
摘要
Clothing was originally invented only to protect from the cold, but with the continuous development of social productivity, clothing has also taken on the spirit of 'beauty', which not only reflects the human need for survival, but also conveys the human spirit, consciousness and psychology. The history of the development of clothing from the initial single function to meet the needs of human survival, to modern society, a variety of styles and designs, and has formed an independent discipline, its popularity, manufacturing and sales has become an important part of the modern economy. In the development of mainstream clothing, we have noticed an interesting phenomenon, represented by Lolita and Hanfu, which seem to be incompatible with modern lifestyles but have emerged as a major popular trend, sought after by many young women. In the marketing process, the subjectivity of the consumer should be emphasized, pay attention to the psychological activities of consumers in the process of consumption, these changes in consumer psychology and behavior will directly affect the changes in the supply and demand situation in the market, and then have a significant impact on the clothing production enterprises.