[Helena Rubinstein] How to Use Digital Marketing to Build a Brand

Cihui Chen

《Frontiers in Economics and Management》 2卷11期 (2021/11) Pp. 545-549

https://doi.org/10.6981/FEM.202111_2(11).0073

摘要

In recent years, the marketing of fashion, luxury goods, and beauty brands has placed great emphasis on social media. The expansion of young consumer groups has brought about changes in digital marketing. As one of the foundation brands of the modern beauty industry, Helena Rubinstein has also invested in digital marketing. Helena Rubinstein has realized one-to-one service through digital marketing, which not only allows customers more freethinking space, avoids impulsive shopping, and makes more decisions before making comparisons. It also allows online services to be available 24 hours a day, and faster. Not only after-sales service, but also in the process of customer consultation and purchase, the company can provide timely services to help customers complete the purchase.

關鍵字

Digital Marketing ； Brand Strategy ； Social Media ； Digital E‐commerce

參考文獻

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