- 期刊
The Impact of Innovation on Customer Value Delivery in the Chinese Hospitality Industry
摘要
This study examines the current state of innovative customer value delivery in the Chinese hospitality industry in the new media environment through a summary review of Chinese and foreign literature. The theoretical foundation is discussed, followed by a discussion of the current application and development status using the WeChat public account as an example. Finally, the current status of implementing innovative customer value delivery in the Chinese hospitality industry is examined through a case study using Sofitel Guangzhou Sanfeng as an example. Finally, conclusions and recommendations are presented.
參考文獻
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