Brand Marketing Behind the Blind Box -- Analysis on the Brand Marketing of POP Mart

Jin Luo

《Frontiers in Economics and Management》 3卷2期 (2022/02) Pp. 564-567

https://doi.org/10.6981/FEM.202202_3(2).0067

摘要

POP Mart has gradually become popular in the Chinese market since 2016.Its brand blind box has led the rise of China's animation market.The IP image of well-known brands is well known.Every time a new product is issued,it will be robbed by people.How to establish the brand marketing behind the blind box will be analyzed in detail and put forward development suggestions.

關鍵字

Brand Value ； Brand Marketing ； POP Mart ； Blind Box

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