In this paper, we take CNKI database and Web of Science core collection database as the research object, and use CiteSpace information visualization software to carry out bibliometric analysis in the form of knowledge graph, and outline the current research on tourism image online text. research status. The results show that both domestic and international research in this field basically started around 2009, and in terms of the number of published papers, they have experienced slow and steady development, rapid development, and a growing state. Generally speaking, both domestic and international research on tourism image online texts is in the stage of development and innovation, and are closely related to current emerging things.