- 期刊
How Does the Real Economy Deal with the Impact of E-commerce
摘要
In 2019, COVID-19 swept the world, in order to control the epidemic, many policies have been issued to restrict people from going out. According to the survey, the promulgation of these policies is likely to be the main reason for the average drop of 64.7% in consumer traffic in physical stores. As the convenience and price advantage of e-commerce are not available in most physical stores, the rise of e-commerce has led to the decline of physical stores to a large extent. But in fact, the impact of e-commerce on the real economy does not cover all industries. For example, for the luxury industry, consumers care more about product quality and brand effect. The purchase channel of e-commerce cannot be fully trusted by consumers, therefore the sales of luxury goods in physical stores are relatively stable. After considering the factors of industry type, e-commerce has a relatively large impact on the retail real economy. Therefore, this essay will put forward three solutions to this problem. Firstly, this essay will focus on O2O's online order and offline take delivery of marketing mode, it aims to provide customers with the convenience of purchase and returned goods. Secondly, this essay will discuss physical stores began to develop digital business mode, providing customized services to customers through big data and improving work efficiency through the consume of artificial intelligence to improve the shopping experience of customer. The third part will analyze membership system improves customer satisfaction and loyalty.