Segmentation Study of Chinese Consumers' Shopping Preferences for Sleep Supplements--Based on Multiple Correspondence Analysis

Shanwen Wang ； Xiaoxin Zhuang ； Wandian Hu ； Jialing Shen ； Yi Chen

《Frontiers in Economics and Management》 3卷6期 (2022/06) Pp. 213-218

https://doi.org/10.6981/FEM.202206_3(6).0027

摘要

The scale of China's sleep economy industry has continued to expand in recent years, among which the development prospect of sleep supplements market is particularly promising. The paper takes sleep supplements market as the object, supported by 4P marketing theory, STP theory and the data collected from a questionnaire, and uses multiple correspondence analysis to study the shopping preferences of consumers in different age groups for sleep supplements. Finally, we provide optimized solutions for the future development of Chinese sleep supplements companies.

關鍵字

Sleep Supplements ； 4P Marketing Theory ； STP Theory ； Multiple Correspondence Analysis

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