The digital economy is an economic model that has emerged in the new round of scientific and technological revolution and industrial transformation with the wave of global digitalization. A series of economic activities with modern information networks as an important carrier and the effective use of information and communication technologies as an important driving force for efficiency improvement and economic structure optimization. Digital economy is based on the network economy, the collection of data from various software platforms, through the "artificial intelligence + algorithm" in various fields of digital simulation activities, improve social productivity, Jingdong Logistics has a good grasp of the vane of digital economic development, the establishment of a digital as the background of the logistics system, leading the industry vane, enhance competitiveness.