Research on Corporate Marketing Strategy based on New Media Environment

Chuanwei Wu ； Zejiong Zhou

《Frontiers in Economics and Management》 3卷8期 (2022/08) Pp. 21-28

https://doi.org/10.6981/FEM.202208_3(8).0004

摘要

With the advent of the era of big data, the application of new media technology has gradually penetrated into all walks of life, promoting the development of social economy, and the competition between industries has become more and more intense. Therefore, when formulating marketing strategies, enterprises should incorporate the elements of new media technology, but also fit the original marketing objectives of enterprises, and comply with the current needs of social and economic development, so as to ultimately enhance economic benefits. This paper introduces the difference between traditional marketing and new media marketing and the advantages of new media marketing in the market competition, and analyzes the shortcomings and improvements of existing new media applications in China, and finally puts forward relevant strategies.

關鍵字

New Media Era ； New Media Marketing ； Business Management ； Countermeasures

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