Research on the Rise of Chinese Fashion Trend Brands from the Perspective of Cultural Confidence: A Case Study of Florasis

Xinyu Zhang ； Yiting Fu

《Frontiers in Economics and Management》 3卷8期 (2022/08) Pp. 392-396

https://doi.org/10.6981/FEM.202208_3(8).0053

摘要

In recent years, the rise of many Chinese Fashion trend (Guochao) brands not only represents the development level of China's manufacturing industry, but also represents the continuous alleviation of Chinese cultural confidence, among which , Florasis stands out with its unique business philosophy and business model, gaining a good reputation home and abroad. This paper takes Florasis as the main research object, the cultural influence as the main perspective, and the development mode of cultural industry as the main research content to explore the current situation and cultural significance of the development of Guochao, so as to seek new ideas for the development of China's cultural industry in the new stage and help Chinese culture step closer to the world stage.

關鍵字

Guochao ； Huaxizi (Florasis) ； Cultural Identity

參考文獻

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