With the rapid development of informatization and digitalization, China is transitioning to the new media era. In the remote areas with relatively lagging development, the role of new media in the rural revitalization strategy is becoming increasingly apparent, and there has been a good trend of successful integration with regional characteristics to promote the development of regional industrial economy. At the same time, the development of new media in remote areas is also faced with difficulties such as talent scarcity, lack of funds and inadequate infrastructure construction. It requires the joint efforts of all parties to give full play to the advantages of new media and lead the economy of remote areas to a new level.