Survey on Tourist Satisfaction of Industrial Heritage Tourism in Chengdu

Luxi Qing ； Xiao Xiao

《Frontiers in Economics and Management》 4卷1期 (2023/01) Pp. 118-126

https://doi.org/10.6981/FEM.202301_4(1).0012

摘要

This paper takes Chengdu industrial heritage tourism destination and tourists as the research object, and based on the survey data of tourist satisfaction, adopts the factor analysis method and IPA method to conduct an empirical study on Chengdu industrial heritage tourism satisfaction. The results show that: ① The tourist satisfaction of Chengdu's industrial heritage tourism F=2.381, which means that the tourist satisfaction is average, and there is much room for improvement. ② Three common factors are determined through factor analysis, which are industrial atmosphere>perception and shopping>supporting facilities according to the impact. ③ Among the most important influencing factors of industrial atmosphere, "distinctive features" and "sense of design" are the projects that contribute the most to tourist satisfaction of Chengdu's industrial heritage. ④ Toilet environment and consultation interpretation system are the focus of improvement at this stage.

關鍵字

Industrial Heritage Tourism ； Tourist Satisfaction ； Factor Analysis ； IPA ； Chengdu

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