Research and Analysis of Brand Development in Chinese Medicine Industry in the Post‐Epidemic Era ‐‐ T Chinese Medicine Company as an Example

Tao Zhang ； Jingxuan Qi ； Lingfan Zhang ； Anqi Zhang

《Frontiers in Economics and Management》 4卷2期 (2023/02) Pp. 37-39

https://doi.org/10.6981/FEM.202302_4(2).0004

摘要

Nowadays, with the development of China's market economy and the deepening of internationalization, brand development and construction is an indispensable part of Chinese medicine enterprises in China if they want to take a place in the world pharmaceutical market. This paper takes TCM enterprises as an example and specifically analyzes how to promote the transformation and upgrading of the brand of old brand TCM enterprises.

關鍵字

Brand Development ； Chinese Medicine Industry ； Marketing

參考文獻

Wang Jia. Research on storytelling marketing strategy of Chinese medicine corporate brands [D]. Jilin University, 2018.

Kong Yilin. Theory of the mental state of well-off society[D]. Northeast Normal University,2016.

Ma Xuechun. Study on the development status of T Chinese medicine company based on SWOT analysis [J]. Science and Technology Economic Market,2021(02):91-92.