- 期刊
Managing Costs During the Covid‐19 Pandemic: Strategies by Cathay Pacific Airlines Limited
摘要
The COVID‐19 pandemic has caused significant economic disruptions worldwide, and the airline industry is one of the most severely affected. Cathay Pacific Airlines Limited, headquartered in Hong Kong, is one of the major airlines that have been impacted by the pandemic. The pandemic led to a sharp decline in air travel and revenue for the company, resulting in increased costs and significant financial difficulties. This paper aims to explore how Cathay Pacific Airlines Limited dealt with the increase in costs under the COVID‐19 pandemic.
參考文獻
Awal Muhammad; Arifudin Aldisa; Herdjiono Irine, Study of Marketing Strategy Formulation at Ok Clean Laundry using SWOT Analysis, International Conference on Social Science 2022 “Integrating Social Science Innovations on Post Pandemic Through Society 5.0” (ICSS 2022).
Jean-François Henri; Olivier Boiral; Marie-Josée Roy Strategic cost management and performance: The case of environmental costs. The British Accounting Review, Volume 48, Issue 2, June 2016, Pages 269-282.
Bai Ge; Zare Hossein Hospital Cost Structure and the Implications on Cost Management During COVID-19. Journal of General Internal Medicine, volume 35, 2020, Pages 2807–2809.
Harsimran Singh Sodhi; Bikram Jit Singh; Doordarshi Singh SWOT analysis of Lean Six Sigma: a review. International Journal of Business Excellence, Vol.29 No.2, 2023, pp.162-184.